Case study: A Research Agency
Empowering researchers at Nielsen IQ, Russia to easily create and share stunning data visualizations
Nielsen IQ has operations in nearly 100 markets, covering more than 90% of the world’s population. The company is an industry leader in global measurement and data analytics, and a trusted source for retail and consumer intelligence. Nielsen IQ, Russia, one of the country’s leading research agencies, seeks to deliver maximum value while adapting to changing market and customer dynamics.
“The platform creators... have anticipated every request that a user might have.”
Consumer Insights Practice Leader
In research, good presentation is everything. Nielsen IQ, Russia was seeking a simple, intuitive software solution with a user- friendly interface that would enable any researcher to create and share beautiful data visualizations.
The immediate need was to provide a dashboard solution for an important client. The deadline was tight and the client’s requirements kept changing with dashboard data that differed in structure from their original survey being requested.
DataTile’s intelligent platform has an intuitive interface, on-tap instructions, beautiful charts and a million data-display options. Extremely flexible and interactive, it lets researchers create powerful dashboards and stunning outputs with a minimum of training.
Moreover, the system’s flexibility allows for different levels of user requests depending on the workload, frequency and information volume.
Said Consumer Insights Practice Leader, Julia Balkova, “we delivered a first version of the dashboard inside a week. Visualizations are available straight out of the box. Tracking studies are fully automated. And loading new waves of data can be done quickly with just a few clicks.
“The platform creators must have spent years in research because they’ve anticipated every request a user might have – from significance tests to being able to watch trend dynamics and customer segments.“